Time and time again, industry powerhouses prove that one’s beginnings do not predict the heights that people will manage to reach. Inspirational stories of overcoming hardships give a testament to the fact that as long as aspirants possess the passion, vision, and dedication needed, success is possible. Former Jehovah’s Witness Charlie McCoy is one such household name cementing the importance of perseverance amidst adversities.

Charlie McCoy is a widely acclaimed business expert who left his faith and was able to adapt to a world different from what he has known. While on a mission to establish his name as a mainstay in the commercial realm, he is also committed to serving as a beacon of hope for individuals who feel boxed in by their religion, family background, socio-economic status, and more.

As the founder and CEO of Artisan Luxury Brands — the parent company of several e-commerce brands in the grooming and lifestyle space –, Charlie McCoy wields the power of experience and demonstrates entrepreneurial competence on a daily basis. He has earned nods from customers and industry peers alike for opening two brick and mortar businesses, namely Artisan Barber and Orchard & Ludlow, in the competitive NYC and keeping them both thriving amidst the COVID-19 pandemic.

Under Artisan Luxury Brands is Charlie’s new venture, the Artisan Media Group. It is a digital marketing and branding agency that focuses on creating and growing brands. Producing original content, this brainchild of Charlie McCoy does not merely allow brands to artistically express themselves but also establishes their identity and reputation in the industry.

At its core, Artisan Media Group religiously aligns its efforts to the grand objective of elevating clients to the next level by capitalizing on creative services, such as branding, design, and content creation. Since its establishment, it has brought clients’ ideas to life, executing their vision and helping them take center stage.

Charlie McCoy, who made a mark even before he decided to launch his own ventures, used to be a L’Oreal U.S.A. master barber and brand ambassador at Kiehl’s 1851. Along with his winning mindset and ambition for more, his 21-year experience in the hair-care industry enabled his transformation into a CEO of a business empire in cutthroat Manhattan.

In the coming years, Charlie McCoy aims to lead Artisan Luxury Brands to the top of the business industry. It will not be a surprise if this emerging mogul of an institution is credited for the launch of more subsidiaries and companies in the future. He looks forward, as well, to expanding beyond New York City, and as he sets his eyes on taking the entirety of the United States by storm and running a global portfolio of brands, it is expected that this authority will remain an icon of inspiration.

Additionally, with his knack for building ventures from the ground up, he serves as a reliable resource for budding entrepreneurs who are also looking into growing and scaling their startups.

Learn more about Charlie McCoy and his ventures by checking out Artisan Luxury Brands and The Grooming Alchemist.