“Healthy Hair is the mission”

Developed to be effective for all hair and skin types, take our brief hair diagnostic to get personalized product recommendations for your individual needs. See why New Yorker’s keep using our products.




Our hair is made of keratin, a protein which contains 21 different amino acids. Our climate, sun damage, perspiration and pollution, combined with blow drying, coloring and styling, compromise these amino acid levels causing weakness, split-ends and increased risk of breakage.



Our styling products serve a diverse range of hair types and textures and can minimize this damage by nourishing and protecting  hair with ingredients like argon and coconut oil, algae extracts, pro vitamin B5 and Vitamin A, E & C.



Our grooming products are well crafted with natural ingredients, carefully designed packaging and refreshing fragrance. Made in the U.S. cruelty free, without sulfates, parabens or sodium chloride.

‘Wellness is the Move’


Expert grooming + healthy Lifestyle= Living Well

Briefly Answer a few lifestyle and grooming questions to receive personalized wellness results