SHUNNED
INTO SUCCESS

The story of a former JW Elder turn successful entrepreneur

What Will You Get From This Book?

Readers will get a glimpse into to the life of a thought leader and mental health advocate.
Charlie’s experience as a boot-strapped entrepreneur in new you city is more than inspiring, it’s educational.
Will learn how a well educated former christian minister turned business mogul using biblical principles to guide his path.
People will understand how Charlie has interwoven his spirituality with his entire life and business.

Marketing Strategies

The Marketing Strategy for this book will be to leverage the existing market of podcasters and influencers in creating awareness about the book

Advertising Strategies

In the continuing phase of the book marketing campaign we will continue to collaborate with other influences who have shown interest in content about high-control groups.

Sale Timeline

Each Month Ads Campaign, PR Placement, Agent Booking correlates to forecasted Boost in Sales based on 70% Engagement from Awareness and 25% conversion rate of Total Amount of Viewers/Website Visits

Operation Budgets

The Operation Budgets in this book will be helpful in your business

Swot Analysis

In the Swot Analysis of the book shown you interest tool to help analysis your business operation.

The Book Chapters

  • Mindset is Everything – Cultivate Gratitude- Colossians 3:15
  • Life is Challenging – Embrace the Struggle- Genesis 32:28
  • The world needs Value – Cultivate Mastery- Proverbs 22:29
  • Know Thyself – The Noble Warrior- Matthew 5:5
  • Mentors and Master Mind Groups – Curate Your Network- Proverbs 11:14

The Book Overview

  • Series: Escaping the Witnesses
  • Genre: Jehovah’s Witnesses, Self Improvement, Non-Fiction.
  • Age Category: Teenager / Adult

This book aims to capture the attention of this niche audience with the authors unique
story along with an engaging book cover featuring the edited letter elders use to ex-communicate
people from their families. The book has 13 chapters of biblical and practical life lessons from the
authors memoirs and the cover also has image of Charlie’s bethel minister I.D, card that your
supposed to mail back when you exit as a whistleblower, along with the bold words “Shunned”
highlighted with red letters.

Who This Book Is For

This book is the guide that I wish I’d had when I first left. It’s the story of my journey and I truly hope it helps ex-Witnesses to move on and see their own potential. I hope you’ll all be able to learn from the mistakes that I’ve made along the way
so that it lightens the burden of the weight you have to bear on this journey.

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Charlie McCoy Oyekwe

Charlie McCoy Oyekwe is mental health advocate, lifestyle entrepreneur, and men’s grooming expert with over 20 years of barber industry experience. He spent 5 years working with the L’Oreal USA parent company Kiehl’s, has a Babson education, and is the CEO of Artisan Luxury Brands. He’s founded 5 successful companies and leads a diverse team of creatives worldwide.
Charlie’s journey of personal struggle, PTSD, and leaving the Jehovah’s Witnesses is central to his passion for mental health advocacy. Through TGA, he works to support cult survivors, underrepresented youth, and men’s mental wellness by offering programming and mentorship to these overlooked communities.

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